TMC brings Venus’ fashion brand to Africa
Tennis star Venus Williams’ fashion brand, EleVen By Venus Williams, has collaborated with leading West Africa creative talent agency, Temple Management Company, as it expands its retail business to Africa.
Founded in 2012 by the American-born tennis icon, EleVen looks to break new boundaries in its latest international brand expansion, after successes in other parts of the world.
“The name EleVen represents how I strive to live every day – that is, without limits. In our world, 10 is just another number, but EleVen is a lifestyle – it’s about challenging your status quo, embracing positive change, and going beyond,” Venus stated while speaking on the brand.
Koye Sowemimo, TMC Head of Sports, said, “We are delighted to bring a global quality brand such as Eleven By Venus Williams to Nigeria. Venus needs little introduction to the Nigerian market not only as a global tennis icon, but from her last visit in 2012. We look forward to growing the brand in Nigeria and across Africa.”
Meanwhile, TMC plans to announce further details of distribution of the brand as well as an official roll out date.